RESUME

RESUME

Arkansas Razorbacks

Assistant Director of Content Creation

July 2021 - Present

  • Assist with content creation, management and strategy for Razorback softball, gymnastics, volleyball, and men’s golf accounts.
  • Create photo, video and graphic content for use on social media.
  • Collaborate with various departments including marketing, communications, and sport administration on social strategy and digital projects.
  • Manage and schedule a team of student interns to meet project goals.
  • Recorded 35 million impressions for Razorback gymnastics in 2021, a 224% increase from 2020. 
  • Travelled with assigned teams during competition seasons to capture, edit, and archive content for future uses. 

Clemson Tigers

Graduate Assistant - Communications

July 2019 - June 2021

Athletic Leadership, M.S.

  • Developed a grassroots content strategy for the women’s soccer Instagram account which led to a 253% increase in total followers in under two years.
  • Earned and maintained top-25 social account status for men’s and women’s golf while generating top-10 status for women’s soccer via Skullsparks and Twitter API analytics.
  • Operated alongside the Jack Porter Design group in supplying and selecting interior graphics and program history for the Soccer Operations Complex. 
  • Redesigned team record books which eliminated statistical errors while offering a standardized look to better suit brand standards and web publishing.

Minnesota Gophers

Communications Assistant

August 2016 - May 2019

Sport Management, B.S.

  • Acted as the primary contact for women’s tennis while producing all media coverage for home and away matches.

  • Developed a weekly interview schedule with student-athletes and coaches to deepen the connection between local media and the team while also creating long-form feature content for GopherSports.com.

  • Directed the 2018 Gopher Women’s Tennis Invitational which hosted seven conference and non-conference teams.

  • Served on the Minneapolis Local Organizing Committee which oversaw all media coordination for Final Four Men’s Basketball, Final Four Volleyball, and Frozen Four Ice Hockey (M&W).

Minnesota PGA

Media and Public Relations Intern

May 2018 - September 2018

  • Oversaw all Minnesota PGA section social media platforms including developing content calendars and implementing social strategies for all amateur and junior golf events.

  • Assisted in the creation and publication of all Minnesota PGA Foundation marketing materials.

  • Led the email marketing and social media campaigns for the annual 100 Holes of HOPE fundraising event that generated over $20,000 of profit for the PGA Reach MN and PGA HOPE charitable foundations.